Góralki Hot Chocolate Intenso
Góralki wafers, which are five-layer wafers laid with four layers of cream, have been loved by Poles since 2007. Currently they are being offered in 7 different flavours. Góralki has also conquered the markets of Slovakia, the Czech Republic, Great Britain, Ireland and Canada.
We ran a consumer competition that promoted the wafer’s new flavour – Góralki Hot Chocolate Intenso. As the action was conducted on a mass scale, it required the adequate tools that would facilitate its entire logistics, the running and maintenance the promotion, and the process of data collection. We created a landing page that would allow us to register the purchase of wafers during four editions of the event. We made it modern, clear and appealing, so it encouraged customers to take part in the competition.