Igepa Group is one of the leading European distributors of printing and office papers and materials for large-format advertising. It boasts 50,000 customers in more than 30 countries, also outside our continent.
We started with a thorough analysis of the company’s existing site, its product range and target group needs. It resulted in a joined decision between us and the client to separate the advertising products from the regular ones by creating two sites - igepa-viscom.pl and igepa.pl. The first one to be developed was igepa-viscom.pl but in both cases our work entailed the analyses of customer needs, the creation of interactive prototypes and many more such tasks. We successfully highlighted the benefits of the Igepa brand and its products, and at the same time maintained its coherent brand image across two sites. The wide range of content was challenging also for the ‘back side’ of the website, i.e. the interface of the website owner. Here, our original content management system (CMSmanager) proved to be an optimal solution.