Advertising on YouTube
YouTube offers multiple advertising options. Our communication can be displayed as text on a movie which is being watched by the user. If we have our own video material we can present it as a recommended movie which is displayed on the YouTube suggestion list, on the right side of the main player. There is also another possibility related to the newest feature: our promotional video material can be played directly before the user-chosen movie (similar to traditional TV ads).
The ad management panel is fully integrated with Google Adwords, making available all the targeting and ad management options accessible to the classic Google Adwords advertising model.
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