One of the most common purposes of Facebook Advertising is driving traffic to your website. This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them buy your product, sign up for a newsletter, or participate in some other kind of lead generation. All Facebook ad types are great for Facebook Marketing. You can use them to increase the number of Likes on your page and to increase the reach of the content you post there.
Due to recent updates, the usual post on your page will only organically reach an average of 2-6% of your fan base. Promoting your posts is a great way to be sure that all your fans see your message.
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