Everyday and everywhere we face advertising clutter which causes the majority of people to ignore it. The result is that efficiency of traditional ads displayed on billboards and online is relatively low. The question is: how to reach our target group? Content-marketing can be the best answer. Its core is providing the customers with valuable, practical and desirable content, which doesns't actually include a direct advert. Users benefit from such content and therefore their feelings about a certain brand become more and more positive. That’s due to the fact that the brand responds to their needs.
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